Kool-Aid Man is the mascot for Kool-Aid, a popular drink mix. The character has appeared on television and print advertising as a fun-loving gigantic pitcher, filled with red Kool-Aid and marked with a finger-painted smiley face. He is typically featured interrupting children mid-conversation by smashing through walls and furnishings, brandishing a filled pitcher, and yelling "Oh Yeah!".
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Archie Comics ran this comic book for 6 issues from 1987 to 1989. They started numbering the comic at issue number 4 and ended the series at issue number 9. Marvel published the issues from number 1 to 3.
