|
|
|
|
Title: Better Living Winter 1971
Series: Better Living
Item Number: BETTERLIVING1971WI
Better Living was a Du Pont employee magazine created and published by the company's public relations department. The magazine, which began publication in 1946, featured the company's popular advertising slogan "Better Things for Better Living...Through Chemistry."
In keeping with this branding, its issues featured photojournalistic essays celebrating Du Pont products' contribution to improving American standards of living, features depicting Du Pont employees at work and at leisure, updates on Du Pont activities at home and abroad, and articles extolling free market values and the role of citizen consumers in postwar America.